Twitter has rolled out its subscription service, Twitter Blue, to users in India, Brazil and Indonesia, it said on Wednesday, tapping large key overseas markets where it has amassed over 100 million users.
Elon Musk, the owner and chief executive of Twitter, had previously suggested that he will lower the price of the subscription service in emerging markets, but that doesn’t appear to be the case. Twitter Blue’s monthly cost is $10.9 on iOS and Android in India, and about $7.8 for users paying through the web, for instance.
Revamped last year, Twitter Blue gives users on the social networking site a range of additional features such as the ability to edit a tweet, organize bookmarks, customize the app icon, and put an NFT as the profile picture.
The debt-laden firm, attempting to expand its monetization efforts, plans to bring several additional features to the subscription service to make it more enticing to users. The firm plans to cut the number of ads subscribers see on the website and app, as well as amplify paying users’ reach on the platform, it has said.
More to follow.
Twitter launches subscription service Blue in India, Indonesia and Brazil by Manish Singh originally published on TechCrunch
