Jim Henry, Contributor / Forbes Business News
Will Drivers Pay Extra For Software Upgrades, New Features? Sure, If Automakers Choose Wisely – Automakers hope to profit from selling new features and upgrades via over-the-air software updates. Thats a promising business model, but it has some risks, says GuardKnox CEO Moshe Shlisel.Automakers hope to profit from selling new features and upgrades via over-the-air software updates. Thats a promising business model, but it has …
