A group of companies has warned that Google’s Privacy Sandbox would cut
publishers’ revenues by as much as two-thirds
An alliance of technology and publishing companies has filed a complaint
with the UK’s Competition and Markets Authority (CMA), urging the
regulator to delay the rollout of Google’s ‘Privacy Sandbox’ technology,
which is scheduled to launch early next year.
In its letter, the Marketers for an Open Web (MOW) said that delaying
Privacy Sandbox will give regulators time to formulate “long term
competitive remedies to mitigate [Google’s dominance]”.
“[Our] letter is asking for the introduction of Privacy Sandbox to be
delayed until such measures are put in place,” MOW said in a press
release. …
