Apple just launched its first custom processor for computers. The M1 chip
is similar to the A-series processors inside the iPhone and iPad, and it
powers just two devices: The late 2020 MacBook Air and MacBook Pro. And
yet, Intel is still terrified, having mounted a massive ad campaign in an
attempt to convince the world that the M1 MacBooks can’t stand up to
Windows 10 laptops running on Intel hardware. The campaign was somewhat
half-baked, and has since drawn criticism and ridicule for its missteps.
The M1 MacBooks offer formidable performance and excellent battery life,
with M1 being built on a chip technology unavailable to Intel. If
anything, Intel?s campaign is drawing more attention to the potential of
ARM processors when it comes to notebooks and desktops. And Intel?s ARM
nightmare is only just beginning. Apple is one of many companies
developing custom chips for computers. Qualcomm used Snapdragon platforms
designed for Android smartphones and tablets to power laptops several
years ago. They weren?t as speedy as the M1 MacBooks, but they delivered
great battery life. Qualcomm continued to upgrade the ARM chips for
Windows 10 devices, launching the custom 8cx platform. Microsoft launched
its own Surface laptop using an ARM chip. Intel never contested those
devices, as none of them were able to outperform Intel-powered rivals.
The M1 chips have raised the bar, though, forcing everyone else to
compete. Google is rumored to be working on its own SoC for Pixel phones.
Variations of the chip might be used for Pixelbooks and other hardware.
Samsung is also expected to develop an M1 competitor. Samsung just fixed
the Exynos line with the new 2100 series, and it?s undoubtedly looking
for ways to improve its silicon for future Android devices. And Samsung
has launched Windows hardware running on Qualcomm chips in the past.
Making its own ARM chip for Windows 10 laptops might also be on the
agenda for a company that has been quick to follow in Apple?s footsteps.
But Qualcomm?s unannounced 8cx platform that just appeared in benchmark
tests is the best indication that the M1 is the least of Intel?s worries.
A Qualcomm Reference Design (QRD) platform, believed to be a version of
the Snapdragon 8cx Gen 3 SoC, was discovered in the Geekbench database.
The scores suggest a massive performance boost over the previous designs.
The Snapdragon 8cx candidate packs eight high-performance cores, although
only four are working at top speeds. Qualcomm could further tweak
performance for the final product, but the current reference design is
35% faster than 8cx Gen 1 and 24% faster than 8cx Gen 2 in single-core
tests. The M1 chip scored 74% better in single-core tests than the 8cx
Gen 2, and AMD and Intel processors also beat the new Qualcomm design.
The M1 outperformed those chips as well. More interestingly, the Gen 3
candidate?s multi-core score nearly matches Intel?s 11th Gen Core i7
Tiger Lake mobile chip. Tom?s Hardware put together the comparison above
that lists performance and specs for the various chips. Geekbench scores
do not tell the whole story, and real-life performance might vary, but
Qualcomm has plenty of time to increase the clock speeds and even raise
the thermal load if need be. Even if it?s not able to match the M1 this
year, the new 8cx might deliver an even speedier Windows 10 experience
than before. Add in great battery life, and Windows on ARM might turn out
to be a much bigger problem for Intel than the M1. And let?s not forget
that Intel can?t even match the chip technology that Apple and Qualcomm
are working with. Tiger Lake chips are 10nm chips, while the M1 is built
on a 5nm process, just like the A14 Bionic. The Snapdragon 8cx Gen 2 is a
7nm SoC. All of this explains why Intel is trying to make ARM chips look
bad by targeting Apple’s M1. More device makers might soon look at ARM
offerings from Qualcomm and others for their new devices. Microsoft will
be one of them, as the company is expected to continue to upgrade the
Surface Pro X in the future. And Microsoft is also working on improving
the Windows on ARM experience. You can see why Intel is panicking. …
