In the digital age, most business owners want to market themselves efficiently and affordably. Rather than rely solely on manual means, it may be wise to consider automating certain processes to cut costs and improve results.
For many, that may mean it’s time to harness the power of AI. While some are hesitant to embrace artificial intelligence, the reality is that it can be a powerful tool for any marketing strategy. That’s especially true in regard to your marketing emails.
Let’s take a closer look at how AI is used in this sector and the benefits of making this strategic shift with your email marketing.
Why Consider Adding AI To Your Marketing Strategy?
Artificial intelligence seems to be popping up everywhere – and marketing is no exception. AI marketing involves the utilization of technology to mimic human intelligence, speed up essential tasks, and even improve results.
AI marketing will often streamline your processes through data collection, behavior analysis, automation, and prediction. The twist is that it’s all performed by robots rather than by human beings.
This isn’t to suggest that you’ll end up replacing all of your staff members with bots. Artificial intelligence is used to supplement your team’s efforts, to remove redundancies, to improve productivity, to reduce errors, and to gain knowledge.
Ultimately, embracing AI as part of your marketing strategy can save you time and money while strengthening your decision-making and overall performance. That can really help you grow your business in the long term.
How Can Artificial Intelligence Be Used in Email Marketing?
Now that you understand the basic premise of using AI in your marketing, how exactly is it used in regard to email marketing?
Email blasts are a virtually ubiquitous part of any strategy. While it’s not the only way to reach your customers, it’s still proven to be incredibly effective. That effectiveness is magnified when you start using artificial intelligence. Here are just a few ways to use it.
- Personalization: Data shows that personalized emails are more likely to be read. In fact, Backlinko reports that emails containing personalized subject lines are 26% more likely to be opened than emails without. Using automation tools and other AI technology, you can quickly personalize your subject lines and segment your lists so that your messages are customized for improved performance.
- Data Collection and Testing: Along the same vein, AI can also help you make better decisions regarding your email marketing campaigns. You can more easily test your subject lines and content using this technology, allowing you to assess which options will result in higher conversion rates. AI can also collect and analyze data for you so that you can create more effective campaigns and send them to the right people at the right time. That means you won’t have to rely on your team to sort or interpret data – a tedious process that can easily be prone to human error.
- Content Creation: AI can do more than figure out the best subject lines for your emails. In some instances, you can even rely on AI to craft the emails themselves! Robot writing has come a long way in recent years – and while you’ll still want to give it a once-over, AI can often write more effective copy that resonates with readers. This can help you remove bias and get to the heart of what kind of copy actually converts.
Using AI doesn’t mean you’re losing that essential human connection. You’ll still need copywriting experts, marketing professionals, and others to ensure your campaigns are a success. But by adding AI into the mix, you can make your marketing efforts that much better by eliminating waste and zeroing in on hard data.
